Amgen Tour of California

Role:
Lead Copywriter

For:
rated i creative, Amgen

I was lead copywriter on a multi-platform campaign for the annual Amgen Tour of California, the only event on the World Tour taking place in the United States. The multi-day race traversed 700 miles through breathtaking California scenery including forests, mountains, and coasts, making it one of the country’s premiere cycling events.