Blue Federal Credit Union Brand Launch

Role:
Associate Creative Director, Lead Copywriter, Narrative Strategist

For:
Warehouse Twenty One, Blue Federal Credit Union

When Warren Federal Credit broke ground on the Front Range after merging, they wanted to create an identity that set them apart in a crowded financial marketplace and connected them to the character of their new communities.

The transformation began with a new name that reflected the natural beauty of the area’s skies and waters and extended to the tagline I wrote that captures the lifelong relationships they pride themselves on building with customers: For You. For Life.

The months-long, multi-platform effort also encompassed brand audits and a creative strategy to produce breakthrough internal brand identity collateral, TV, radio, outdoor, digital, email, social, print, PR, in-branch communication, and signage across Colorado and Wyoming. We continued to amplify the Blue community character with our Do Gooders campaign.

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