OtterBox & Apple

Role:
Associate Creative Director, Lead Copywriter, Narrative Strategist, Co-Producer, Post-Production Supervisor

For:
OtterBox, Apple

The standard-setting products resulting from the signature partnership between OtterBox and Apple are known around the world. To put OtterBox center stage for the latest Apple and iPhone innovations, the creative team was charged with engaging and entertaining global audiences across all channels with multiple campaigns every year.

I led the team for each campaign, collaborated with key stakeholders across the company from brand to product groups, coordinated creative approvals and release schedules with Apple, and worked with leading animation studios to ultimately produce creative including video, print, digital, email, and social that cast the cases in starring roles showcasing their unique character.