OtterBox Kids

Role:
Associate Creative Director, Lead Copywriter, Co-Producer, Post-Production Supervisor

For:
OtterBox

The ask was to launch a line of durable and delightful kids-only cases that kids would actually use and parents would feel good about buying—no small feat given OtterBox and the cases themselves were new to the audience and the product space.

We crafted a fun and visually playful creative approach that encompassed bespoke internal style guides and a story-driven campaign that included original photography, video, social, and web creative that drove intense consumer engagement and successfully positioned OtterBox in a new category.