OtterBox Live Connected Launch

Role:
Associate Creative Director, Lead Copywriter, Narrative Strategist, Co-Producer, Post-Production Supervisor

For:
OtterBox

In 2020 we were asked to completely reimagine the decades-old OtterBox brand identity from the ground up—including redesigned brand logos, new global internal brand guidelines, and a completely fresh and engaging multi-channel creative approach that would set the direction for the next chapter in the company’s history.

With that mandate and the clock ticking, not to mention the rise of a global pandemic, we set about raising the creative bar and reintroducing OtterBox to the world.

We used innovative production techniques and a unique conceptual approach necessitated by the pandemic—which brought worldwide content production to a halt—to collaborate with award-winning producers, photographers, and directors to craft a compelling campaign celebrating the moments of connection that give our lives meaning.