OtterBox Live Connected Relaunch

Role:
Associate Creative Director, Lead Copywriter, Co-Producer, Post-Production Supervisor

For:
OtterBox

OtterBox launched the Live Connected brand identity in 2020. In 2021, the creative team was tasked with refreshing the approach while retaining and refining the heart and soul of the brand for a post-pandemic world. We worked to capture a moment in time and focus on stories of reconnection and celebration that would seamlessly integrate with Apple’s latest iPhone release.

It was a comprehensive ecosystem of creative that included original photography, video, social, and web content. We collaborated with Emmy nominated Summerjax Studios (Disney’s Inside Pixar) and Emmy-winning director Michael Paul Jones (Top Gun: Maverick and films for Chevrolet, Ford, New Balance, and Oakley) to bring these stories to life.