OtterBox & Xbox

Role:
Associate Creative Director, Lead Copywriter, Narrative Strategist, Co-Producer, Post-Production Supervisor

For:
OtterBox, Xbox

How does a heritage brand known for phone protection break into the evolving mobile gaming space? Simple, partner with Xbox and go all-in with a slate of innovative and engaging creative assets targeted to a new audience that empower gamers to level up their experience.

We created an exclusive Consumer Electronics Show reveal spot and a 360 campaign with unique style guides, photography, video, social, and web creative that proved OtterBox is ready to play.