Peak Wellness

Role:
Lead Copywriter, Narrative Strategist, Voice Talent Director

For:
Warehouse Twenty One, Peak Wellness

Our work with Peak Wellness centered on the goal of establishing the organization as the premiere provider of mental health services in Wyoming—a process that required a creative approach that could educate, erase stigmas, and empower people to seek the help they need.

With something as important as mental health we ensured that our creative foundation was on solid factual ground with a detailed brand audit, extensive client discovery sessions, and market research.

With the client’s full support, we completely reimagined the brand with a new strategic positioning, logo, tagline, brand voice, and visual identity system that retained the soul of the organization, but focused it through a modern, approachable, and human-positive lens.

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