Vail Resorts 60th Anniversary

Role:
Lead Copywriter, Narrative Strategist

For:
Fact & Fiction, Vail Resorts

I collaborated with Fact & Fiction and Vail’s creative team to create a New York Times campaign celebrating the 60th anniversary of Colorado’s most iconic skiing destination. From the inspirational brand anthem to a suite of digital creative and podcast spots, we told the story of the mountain experience only Vail can offer.