WyoLotto

Role:
Lead Copywriter, Narrative Strategist, Voice Talent Director

For:
Warehouse Twenty One, WyoLotto

When Wyoming created its first lottery in 2014, they were starting from scratch. To help make WyoLotto as unique as Wyoming itself, we helped them build a brand that stood apart. From the Jackpotalope mascot to a visual identity and narrative strategy that became the ticket for a winning launch, our work encompassed a brand audit, client discovery sessions, and data-based creative strategy that produced targeted brand identity material, TV, radio, outdoor, digital, email, social, print, and PR efforts.

But that was only beginning. Our partnership with WyoLotto expanded to include bespoke brand identities for games exclusive to Wyoming, like Cowboy Draw, as well as making national brands including Powerball and Mega Millions feel unique for WyoLotto fans. As a result, WyoLotto went from start-up to an established name known across the region.

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