Wyoming Department of Health Quit Tobacco

Role:
Lead Copywriter, Narrative Strategist, Voice Talent Director

For:
Warehouse Twenty One, Wyoming Department of Health

Sometimes a campaign is more than a campaign. Some creative work can change lives. Our collaboration with the Wyoming Department of Health’s quit tobacco program was one of those projects.

We started from square one—with a brand audit, extensive client discovery sessions, and robust market research. With that information as our cornerstone, we developed concepts and a creative strategy that revitalized the brand with a clear and concise name, a cohesive visual design system, and a message-positive narrative strategy that addressed the challenges and advantages of quitting tobacco for Wyoming’s unique target audience.

Our roll-out encompassed vibrant photography, animated video content, integrated mass media, digital, and a POP campaign that enabled people to interact in a tangible, immediate way with the materials. Key to this were branded Quit Kits in doctor’s offices and health clinics throughout Wyoming. We expanded our reach with in-person support and education for providers to learn more about the program’s features and benefits to ensure they could reach as many Wyoming residents as possible.

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